Thanks Jackson. Actually I was thinking about that question also. Perhaps there are brands who opt to simply indulge their customers and say what they want to hear. I think, as marketers, a plausible solution would be to stick to science or information from authoritative sources. For example, if a brand's customer base has many anti-vaxxers in it, that doesn't justify a marketing campaign that promotes anti-vaxx movement for the sake of selling products. Brands should stay within the boundaries of what is legal, and more importantly, logical and sane.