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A 6-Step Guide to Creating Emotionally-Significant Content
To go viral, your content must be emotionally appealing.
“Whether it’s a digital product, like Google, or a physical product, like sneakers, you should make something that will move people. People don’t want to feel like they’re being told something — they want to be entertained, they want to be moved.”
— Anthony Cafaro
Social media marketing is not just about attention, but also emotion. A marketing campaign can go viral for numerous reasons, many of them obscure, but there’s at least one thing we know for sure: Viral content is often (if not always) emotionally significant.
Whether it makes the audience happy, sad, angry, or afraid; the content has to mean something for them to believe it, remember it, and share it with others. Emotional significance is the hallmark of viral content.
How to Create Emotionally-Significant Content
According to Hubspot, there are six steps to create an effective emotional marketing campaign:
