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A 5-Step Guide to Making a Social Media Experience Strategy
Your customers are human beings — they experience things.
Customer experience is becoming the highest priority for businesses today. That’s because customers are willing to pay more for a better experience. As a social media marketer, this is a sign for you to incorporate an experience strategy into your broader social media strategy.
And as someone who hates social media and understands its negative impacts, experience strategy is one way you can help your customers. If you can minimize the bad experience they have to go through and maximize the good ones, how can they not love you?
Here’s how to do it in five steps.
1. Define a clear message
Social media is full of clutter. On Twitter, there are around 350000 tweets sent per minute. On YouTube, 500 hours of video are being uploaded every minute. If your message is unclear, you’ll just drown in a sea of noise.
Here’s an example from Kickstarter:
