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3 Conditions of Viral Marketing: How to Spread Your Idea Like a Pandemic
Why do some ideas spread faster and wider than others?
Perhaps, one of social media’s most useful — and most notorious — superpowers is its ability to spread ideas with unprecedented speed and scope. It’s crazy. A tweet someone posted from his bedroom could reach the entire world and become a cultural phenomenon in a matter of minutes.
Social media virality has been the cause of many sales successes, rises to fame, even political insurrections. But what sparks this wildfire? And how can you leverage it as a social media marketer?
According to marketing experts Andreas Kaplan & Michael Haenlein, there are 3 conditions for a marketing campaign to go viral.
1. The Messengers
First is having the right people to spread the message.
Consistent with the Pareto principle, we can expect 20% of messengers to account for 80% of the virality.
There are 3 types of people with this potential:
